Tips to Attract the Public's Attention

A major hurdle for all small businesses, especially newer ones is getting name recognition and finding ways to attract new customers. Whether your budget is large or small, here are a few easy tips to get your business noticed:

1. Coupon Books - you can sell coupon books as a cost effective means of advertising
2. Trade advertisement space with other companies in exchange for products/services from your company
3. Phone Book - usually, you can get your business listed in a phone book for free if you have a business phone line = free advertising
4. Donations - small donations, whether it be cash or merchandise is a great way to get people to remember your business' name
5. Trade Shows - small giveaways at trade shows is another cost effective way of advertising your name & attracting attention
6. Newspapers - some newspapers with free space will do write-ups (at little to no charge) about companies who they feel the public would be interested in
7. Networking - work with other businesses to refer customers to your store & do the same with them in exchange. Word-of-mouth advertising is an easy way to grab some attention
8. Radio - cut a deal with a local radio station to advertise your business on air or make an appearance at your establishment

Each of these forms of advertising are relatively inexpensive ways of communicating to the public that you are in town and open for business!