When making your website, write it for the people that you do business with and not for the top search engine result. Your website should also be very informative.
Here are a few free Google applications that will help your website and help small business owners keep track of visitors.
- Google Analytics - Helps you learn about your visitors and how they interact with your site. It will help improve communication with visitors and help you offer what the customers want.
- Google maps/Local Business Center- Your business will come up in local search engines when someone is searching for the product or service your business offers.
- Google Base - A place where you can put content to make it searchable on Google. It also enables you to add attributes, therefore searchers can easily find it.
- Google Website Optimizer - Allows you to test various amounts of content on your web page. It will increase value to your web page, as well as traffic.
Here is Matt Cutt's full interview.
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