Writing A Press Release

Many small business owners do not realize the power of a good press release to market their business. A press release is simply a written statement distributed to the media. A good press release will attract attention to your business and website, leading to more customers. There are three small steps in writing a press release before properly distributing it to the media.

• Answer the 5W's

A press release should answer who, what, when, where, and why.

• Strong Headline

In order to grasp your reader's attention, there should be a strong headline. It should provide the reader with a clear topic of the press release. There should also be keywords to grab the attention of your reader. Headline are usually in bold and are written in present -tense, excluding words "a" and "the".

• Determine your Goal

The main goal when writing a press release is not to sell your services or products, but to answer the question of " What is in it for me?" If you are able to explain this to your reader, then they will listen to what you have to say.